Aumentare la notorietà dei prodotti agroalimentari tipici Lombardi, e rilevarne le caratteristiche e la genuinità, è stato l’obiettivo del progetto multidisciplinare.
Cinque gruppi, composti da 4 studenti di aree e competenze diverse (IED Moda Lab, IED Design, IED Comunicazione e IED Arti Visive), capitanati da altrettanti giornalisti e affiancati da tre tutor professionisti si sono impegnati per una settimana, dal 18 al 22 gennaio, in uno sforzo creativo per ideare concept di prodotti, servizi e/o piani di comunicazione volti a valorizzare e promuovere la conoscenza dei prodotti tipici lombardi.
Nel corso dell’esposizione, la metafora dell’artigianalità dei prodotti lombardi come dei lavori degli studenti IED sarà rappresentata attraverso l’utilizzo di grandi vasi in cui saranno “piantati” i prodotti tipici della terra lombarda con le tavole di progetto sviluppate dagli studenti IED.
Una degustazione dei prodotti agroalimentari tipici lombardi e la distribuzione di un catalogo che illustra l’intera esperienza del workshop chiuderanno idealmente l’evento.
The “Expolab: creativity on the table” multidisciplinary project aimed at increasing the popularity of the typical Lombardy agricultural and food products and at pointing out their specifications and authenticity.
The project has involved 5 teams, each of them composed by 4 students coming from different areas and fields (IED Moda Lab, IED Design, IED Comunicazione and IED Arti Visive). The teams worked hard at creative level in order to realize product concepts, service and/or communication projects able to add value and promote the popularity of the typical Lombardy products.
The workshop included the participation of 5 journalists for each team who suggested the students the subject from which developing the concept.
A catalogue with all project outputs and the entire workshop experience, mainly attested by pictures, will be distributed through different public channels and at a wine-and-food event promoted by Ersaf (www.ersaf.lombardia.it) and by the Lombardy food Companies, that will take place during the exhibition “Salone del Mobile 2010”.
elita headquarter
18 april
10:00 00:00
During the last day of elita, a special event on cross-cultural dialogue will take place at elita headquarter.
A FRINGE DAY OUT will show so many different aspects on contemporary cultures, with a journey into different styles of music and cultures, that a special link trough each argument could be found only in a very mass-media project.
The AFRO project reflects the idea of linking people via an icon, money, which is at the same time a common tool for exchanges and a strong media/message.
During the FRINGE DAY OUT the Afro will be the circulating currency at Elita Headquarter!
The AFRO is a utopian project (or, Bruce Sterling calls it ‘design fiction’) which attempts the physicalize/concretize elements of a future Africa which is prosperous, self-reliant and at peace. We have presented this all over the world, as well as three times during the Dakar Biennale.
We inscribe and invest our hopes for Africa into the money and then set up ‘mobile exchange offices’ usually in the street or in a plaza, where we present our project. Not everybody understands contemporary art, but everybody understands money. Through the money we are able to enter into communication with all manner of intervenants, from curators and festival workers and artists to the populations in the streets.
As we examine the money together with the people we meet, we get into a conversation about values, the exchange of values, economic and cultural, and we often negotiate an exchange value for the bills, either against other currency or against services or other objects of value.” Laboratoire Deberlinisation
april 18
elita headquarter
h. 17:30
Is AFRICA the next continent to look at? After the fast growing of Asia and South America in the last decade, most of the international economical and cultural observers indicate Africa as the next big thing!
In this meeting with David Adjaye and Patrizia Moroso, driven by some of the pictures collected under the Urban Africa photo report by the architect with a soundtrack played by AJ Kwame aka Peter Adjaye (his brother), we’ll try to show how the Black Continent is searching its own way to developement.
David Adjaye was born in Dar-Es-Salaam, Tanzania, where his father was a Ghanaian diplomat. He trained with David Chipperfield Architects and Eduardo Souto de Moura Architects, and graduated in 1993 from the Royal College of Art.
In 1993, the same year after his graduation, he won the RIBA First Prize Bronze Medal. He started his own practice in 1994 called Adjaye Architects.
In 2006 he was nominated for the Stirling Prize for his Whitechapel Idea Store in London.
He also collaborated with artist Olafur Eliasson to create a light installation: Your black horizon at the Venice Biennale. He worked with Chris Ofili to create an environment for the Upper Room, now owned by Tate Britain. On April 15, 2009, the New York Times reported that Adjaye was selected to design the National Museum of African American History and Culture in Washington, D.C.
He work for the new headquarter of Moroso.
His offices are in North London.
elita headquarter
18 april – A Fringe Day Out
h. 16:00 with musical excerpts by AJ Kwame
Charles Arthur Russell, Jr. (May 21, 1951 – April 4, 1992) was an American cellist, composer, singer, and disco artist. While he found the most success in dance music, Russell’s career bridged New York’s downtown, rock, and dance music scenes; his collaborators ranged from Philip Glass to David Byrne to Nicky Siano. Relatively unknown during his lifetime,a series of reissues and compilations have raised his profile in the 2000s.
Russell was prolific,but was also notorious for leaving songs unfinished and continually revising his music. Ernie Brooks said Russell “never arrived at a completed version of anything.” Peter Gordon stated, “his quest wasn’t really to do a finished product but more to do with exploring his different ways of working musically.” He left behind more than 1,000 tapes when he died, 40 of them different mixes of one song.
A completed a feature-length documentary on Russell called Wild Combination: A Portrait of Arthur Russell, premiered at the Berlin International Film Festival was released in 2008.
Tim Lawrence, an author and academic at the University of East London, has written a biography of Russell, entitled Hold On To Your Dreams: Arthur Russell and the Downtown Music Scene, published in 2009.
Elita 2010 dedicates the first day of the festival to Arthur Russell as significant forecaster of contemporary way of thinking to music: a sort of mix of styles and attitudes.
Full event program includes
h.17:00 “Wild Combination: A Portrait of Arthur Russell“ by Amos Lassen (2008)
h.18:15 Reading-audio performance by Tim Lawrence and Jo Thomas based on “Hold On to your Dreams ‘ Arthur Russell and the Downtown Music scene , 1973 -1992″
h. 18:45 Fabio de Luca (Rolling Stone) interviews Tim Lawrence, with Lele Sacchi
